Ship a real product. Nic Haralambous has shipped products to millions of users over 20 years, for Yoco, Vodafone, Guinness, and his own. He is giving away eleven decisions so you can ship yours, one email at a time. The first lands tomorrow.
The NBS Field Guide
Ship a real product.
Eleven decisions.
Nic Haralambous has shipped products to millions of users over 20 years, for Yoco, Vodafone, Guinness, and his own. He's giving away eleven decisions so you can ship yours, one email at a time. The first lands tomorrow.
Three quick wins.
Then the rest.
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Can you say it without "and"?
A clear problem you can articulate without rambling.
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Your idea is too big.
Cut everything else. The smallest end-to-end product that solves it.
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Your friend is not a user.
One real user you're actually building for.
Nic Haralambous
Entrepreneur & Product Builder
Not a guru. Not an influencer.
Shipped multiple products to millions of users. Real products, real users, real bugs, real decisions.
Built for Yoco, Imperial, Vodafone, Mail&Guardian, Business Day, Financial Mail, Guinness, and his own apps.
No hype. No influencers.
Just scars and pattern recognition.
You've developed taste.
Not product sense.
Not because you're lazy. Not because you're dumb. And not because you don't get tech.
Out
Not a product theory manual. Not a startup book. Not a design course. Not a coding bootcamp.
Not hacks. Not theory without shipping. Not learning to code for its own sake.
In
Tools come after decisions. Product sense comes before code.
You're stuck because no one ever taught you how to decide what matters first.
What lands in your inbox
Four weeks. The welcome goes out the moment you sign up. Foundation lands the next day. After that, one email every three days.
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Week 1
Welcome · Day 0
Your Field Guide starts tomorrow
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Foundation · Day 1
Can you say it without "and"?
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Reduction · Day 4
Your idea is too big. (Everyone's is.)
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Week 2
Design · Day 7
Design Mode (close Figma)
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Builder · Day 10
Your AI is a brilliant junior with no memory
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Learning · Day 13
The tutorial trap
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Week 3
Skeleton · Day 16
Build the ugliest version first
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Minimum Acceptable · Day 19
Your friend is not a user
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Week 4
Outcome · Day 22
47 sign-ups means nothing
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Reality · Day 25
Don't help them, watch them…
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Shipping · Day 28
Perfection is banned
Start with Foundation.
It lands tomorrow.
The modes. The sequence. The one task in each email. That part costs nothing.